Summary
Niche understanding of the home lifestyle market has landed a Birmingham agency a string of contracts in the face of competition from London big-hitters.
Edgbaston-based Willoughby Public Relations said the success had played a part in boosting fees last year to pounds 1.3 million from just under about pounds 1 million in the previous period - with two thirds of the income coming from consumer accounts.See the full content of this document
Extract
Agency Success Down to Knowing the Market
Managing director and founder Julia Willoughby said: "Home lifestyle has been our core business si...
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