American Car Brands in Euro Assault

Summary


American car brands from Chevrolet to Cadillac are launching a new assault on the European market with fresh models that are better suited for Europe's narrow, twisty roads and high fuel prices.

Though many Europeans dislike US foreign policy, company executives are confident they will love the bold American styling and high performance of American cars.

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American Car Brands in Euro Assault

Even General Motors' Hummer brand, whose oversize sport util...

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