Why Going to the Pub Is the New Staying in ; Analysis Binge Drinking, Cheap Alcohol, the Smoking Ban. Many Thought It Would Damage the Traditional Pub, but Instead the Great British Boozer Is Enjoying a Renaissance, Says David Bremner

Summary

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Just when Europe has agreed that we can keep our miles, feet and inches and of course, pints, could the British really be falling out of love with the traditional pint of beer?

While it is true that big multinational brewers are experiencing a reduction in sales of lager and bitter within the UK market, key regional and smaller local breweries are in fact enjoying volume and value growth of two per cent. This is the finding of a recent report commissioned by some of the UK's leading regional breweries; Everards, Marstons, Adnams, Greene King, Wells & Youngs, Fullers and Caledonian.

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Extract

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Why Going to the Pub Is the New Staying in ; Analysis Binge Drinking, Cheap Alcohol, the Smoking Ban. Many Thought It Would Damage the Traditional Pub, but Instead the Great British Boozer Is Enjoying a Renaissance, Says David Bremner

After more than a decade of pubs being turned into trendy, continental style bars, consumers are seeking out the more traditional pub where they can enjoy a real pint of English ale. A number of factors and initiatives from the breweries are contributing to the return of the 'pie and a ...

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