Business of Sport: Ayrshire's Long-Term Rewards From Four Days of Glory

Summary

---

The depth and quality of statistical information providing a detailed analysis of the sports fan's spending and viewing habits will make for a hugely encouraging read at R&A headquarters.

Golf continues to enjoy a period of unparalleled popularity, attracting an increasing number of participants and followers as well as having a measurable, and positive, economic impact.

See the full content of this document

Extract

---

Business of Sport: Ayrshire's Long-Term Rewards From Four Days of Glory

Moreover, golf's attractiveness, both as a sporting spectacle and as a force for economic good will be enhanced again this week, irrespective of whether a big name, such as Els or Woods, or a lesser light, one who may even e...

See the full content of this document

---