Summary
Responsibility for marketing Birmingham has passed through many different guises over the years, but most promotional campaigns invariably boil down to one proposition: that this city is not fulfilling its true potential.
Not so long ago we had the 'b in Birmingham' initiative, which was supposed to usher in an exciting new branding designed to promote a positive image about this city's "diverse and dynamic" value. Not much has been heard about that particular wheeze recently and it is clear that the intention to make the branding logo commonplace in private and public sectors has failed.See the full content of this document
Extract
Birmingham Post: Bad, but True
Now the City Council has devised a new strategy based on the...
See the full content of this document
Sponsored links
