Summary
Cities that fail to market themselves effectively will forego the important economic benefits offered by a booming tourism industry. That's why Birmingham's failure to exploit its links with JRR Tolkien is so shameful.
The Lord of The Rings trilogy of films offered a unique opportunity to promote Birmingham across the world. Instead of grasping the possibilities the city council has allowed glory to slip away.See the full content of this document
Extract
Birmingham Post Comment: Ring of Failure
Most people, if asked where Tolkien ba...
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