Bullring Celebrations: We Must Ensure We Don't Lose Momentum ; As the Bullring Celebrates Its First Birthday, Andy Lyon, Retail Specialist at Pricewaterhousecoopers, Looks at the Challenges and Opportunities for the Retail Industry in the West Midlands

Summary

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The Bullring has made a dramatic difference to retail culture in Birmingham - particularly by bringing late night shopping to the city.

This is a move that has undoubtedly been welcomed by consumers, particularly during the festive period, and research bears this trend out.

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Extract

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Bullring Celebrations: We Must Ensure We Don't Lose Momentum ; As the Bullring Celebrates Its First Birthday, Andy Lyon, Retail Specialist at Pricewaterhousecoopers, Looks at the Challenges and Opportunities for the Retail Industry in the West Midlands

Now that Birmingham has raised its game in the retail stakes and proved itself to be a serious competitor on the European stage, we m...

See the full content of this document

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