Cadbury Won't Be Egged On Into Cutting Prices ; Confectionery
Birmingham Post › April 12, 2008
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Summary
Dairy Milk maker Cadbury Schweppes yesterday said its share of the chocolate market suffered over Easter after it held back on price cuts.
The confectionery giant, which owns favourites such as Creme Egg and Green & Black's organic chocolate, is being hit by rising raw material costs.See the full content of this document
Extract
Cadbury Won't Be Egged On Into Cutting Prices ; Confectionery
"Our decision to limit our participation in aggressive Easter discounting has impacted our share," the company said.
Nevertheless, despite "walking away from unprofitable promotions", it was "pleased" with it...See the full content of this document
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