Cadbury Resumes Link with the Street After Salmonella Scare

Summary

---

Cadbury Schweppes is resuming its link with Coronation Street in a pounds 5 million advertising drive this autumn to rebuild confidence in its chocolate brands. The move follows the salmonella scare which caused it to withdraw and destroy more than a million items from shops and wholesalers in Britain and Ireland.

The advertising had been suspended after the recall was ordered in June. The Health Protection Agency had discovered traces in Cadbury bars of the same rare strain of salmonella blamed for nearly three times as many cases of food poisoning as the year before.

See the full content of this document

Extract

---

Cadbury Resumes Link with the Street After Salmonella Scare

Cadbury now puts the total cost of the episode at pounds 20 million. It attributed the contamination to a leaking pipe at its ...

See the full content of this document

---