Cadbury Swallows Up Premium Brand

Birmingham PostMay 13, 2005

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Summary


Cadbury Schweppes has bought a fast-growing luxury organic chocolate firm as it bids to cash in on growth in the premium quality market.

The Birmingham-based firm has snapped up the Green & Black brand - which last year saw sales rise by 70 per cent - for an undisclosed sum.

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Extract


Cadbury Swallows Up Premium Brand

Green & Black was founded in 1991 and specialises in top-quality organic pro...

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