Trophy Is Just a Cash Cow As Icc Milk Sub-Continent ; Business of Sport There Should Be No Hybrid Version of the World Cup, Argues Peter Sharkey

Summary

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In few sports would a world governing authority effectively sanction the scheduling of two major and competing events within six months of each other.

Imagine, for example, the level of opprobrium that would be heaped upon either Fifa or the International Rugby Board if either body elected to host a 'World Cup of Nations' comprising every team from the world's leading football- or rugby-playing nations six months before the real thing.

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Trophy Is Just a Cash Cow As Icc Milk Sub-Continent ; Business of Sport There Should Be No Hybrid Version of the World Cup, Argues Peter Sharkey

Similarly, it is difficult to conceive of the International Olympic Committee staging the equivalent of an Olympic Games a few months before the Olympic torch added veracity and credibility to its' blue riband event.

Indeed, one might ask why any leading ...

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