Cracknell Sets Sights On New Business Goal ; Double Olympic Gold Medal Winner James Cracknell Obe Was in Birmingham This Week As a Guest Speaker at a Business Event. Graeme Brown Spoke to the Sportsman-Turned-Polar Explorer About How He Is Using His Experience in the Corporate World

Birmingham Post › January 21, 2010

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Summary

With an unusual CV containing two Olympic golds, a 49-day row across the Atlantic and a voyage to the South Pole, James Cracknell is now using his adventures in a business environment.

The 37-year-old, who twice conquered the rowing world with the British coxless four team, has entered uncharted territory by establishing consultancy firm Threshold Sports with friends Julian Mack and Charlie Beauchamp.

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Extract

Cracknell Sets Sights On New Business Goal ; Double Olympic Gold Medal Winner James Cracknell Obe Was in Birmingham This Week As a Guest Speaker at a Business Event. Graeme Brown Spoke to the Sportsman-Turned-Polar Explorer About How He Is Using His Experience in the Corporate World

Mr Cracknell, who was in Birmingham to speak to 1,100 business leaders at the 13th Midlands Excellence Awards, accepts he has much to learn in the corporate world but ...

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