Cricket: Cricket Must Grab Chance to Exploit Latent Appeal ; Business of Sport

Summary

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"The scrupulous and the just...the unselfish and the intelligent may begin a movement - but it passes away from them. They are not the leaders of a revolution. They are its victims."

Joseph Conrad wrote Under Western Eyes in 1911, but almost a century later, his words are beginning to have a chilling resonance among world cricket's administrators and Test selectors.

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Cricket: Cricket Must Grab Chance to Exploit Latent Appeal ; Business of Sport

Less than five years ago, cricket's (mostly) "unselfish and intelligent" sanctioned what was then a cricketing experiment as a means of attracting younger faces to cricket grounds and, almost as an aside, generating additional revenues...

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