Football: Dubai Bidders Must Preserve the Soul of Liverpool ; Business of Sport
Birmingham Post › December 09, 2006
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Summary
Much has been written of late regarding the relative status of European football clubs. But trying to establish which is the 'leading' or 'most popular' club is an indeterminate chore because these labels are so subjective. Few fans chant "We're the second greatest football team in the world."
Nonetheless, this hasn't prevented the authors of one recent marketing report declaring that Barcelona are now the continent's 'dominant brand', nor Peter Kenyon, Chelsea's chief executive, from saying that his employers will morph into the world's "biggest football club" within a decade. He will first need to ensure his club emulate Arsenal and Tottenham Hotspur in terms of trophies and tradition before he can even begin to challenge for hegemony in London, let alone the UK.See the full content of this document
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Football: Dubai Bidders Must Preserve the Soul of Liverpool ; Business of Sport
Once Chelsea have done that, then perhaps they can start thinking about moving into the really big league. That's the one occupied by Liverpool, Manchester United, Celtic and Rangers, clubs dripping with history and silverware.
Five European Cu...See the full content of this document
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