The Lure of Eastern Promise ; Global News: Eastern Europe for Midlands Companies Looking to Exploit Opportunities Presented by the World's Emerging Markets, the Fledgling Economies of Eastern Europe Represent an Appealing Prospect. But What Are the Problems Facing Businesses Looking to Invest in the Region? Duncan Tift Talks to the Chairman of the Midlands World Trade Forum, Peter Mathews

Birmingham Post › October 18, 2007

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Summary

It is not difficult to see why UK companies look to Eastern Europe to invest - easy access to the established EU markets and low- cost labour are a seemingly irresistible combination, especially for manufacturing firms.

However, language barriers, post-Communist rivalries and poor infrastructure are just some of the hurdles to be overcome before anyone can think about profits.

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Extract

The Lure of Eastern Promise ; Global News: Eastern Europe for Midlands Companies Looking to Exploit Opportunities Presented by the World's Emerging Markets, the Fledgling Economies of Eastern Europe Represent an Appealing Prospect. But What Are the Problems Facing Businesses Looking to Invest in the Region? Duncan Tift Talks to the Chairman of the Midlands World Trade Forum, Peter Mathews

These factors form part of the indices for a new study completed by PricewaterhouseCoopers, which recommends companies weigh up the risks and rewards before taking the leap into the unknown.

The study - The PricewaterhouseCoopers EM20 Index-Balancing Risk & Reward - looks at emerging markets around the world and a...

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