Legal & Finance: Olympic Games Gets Tough On Non-Paying 'Ambush Marketers'

Birmingham Post › July 23, 2004

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Summary

Stricter measures to control the intellectual property of the Olympics are being introduced as the games face an increased risk of 'ambush marketing', says law firm Reynolds Porter Chamberlain.

Ambush marketing is the growing phenomenon by which advertisers seek to exploit high profile public events, but without paying for official sponsorship rights.

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Legal & Finance: Olympic Games Gets Tough On Non-Paying 'Ambush Marketers'

For example, at the Atlanta Olympics Nike gave out 'Just Do It' banners ou...

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