Travel: New Generation Jet-Set ; Just Who Do Travel Companies Need to Target These Days? Travel Editor Paul Groves Looks at the Changing Face of the Modern Traveller

Summary

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Not so long ago we were pretty much dictated to by the major tour operators when it came to travel. If you wanted a break from the norm, you usually had to pay through the roof for the privilege.

But these days we are increasingly seeing travellers themselves calling the shots and companies reacting to the growing demands of the average tourist.

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Travel: New Generation Jet-Set ; Just Who Do Travel Companies Need to Target These Days? Travel Editor Paul Groves Looks at the Changing Face of the Modern Traveller

Two weeks on a beach, or a long weekend in a reasonably priced hotel no longer cuts the mustard.We want quality, we want value for money, we want adventure and we want something different.

Nearly 70 per ce...

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