Golf: We Don't Need Play-Offs to Know Who's the Best in the World ; Business of Sport

Summary

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With the possible exception of central Tokyo, downtown Manhattan is the world's most expensive location when it comes to billboard advertising. Many of the globe's leading companies spend millions maintaining their high profile in front of a discerning corporate audience. Corporations that temporarily 'disappear' from New York's advertising jungle can soon expect worried calls from investors and bankers.

For the past ten days, a colossal 12-story billboard has competed for attention with the regular corporate players in central New York. This gigantic ad had proclaimed that the first leg of professional golf's four 'play-offs' are due to finish this weekend, while a clutch of actors dressed in traditional golfing gear wander around the streets below in an attempt to reinforce the message high above.

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Extract

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Golf: We Don't Need Play-Offs to Know Who's the Best in the World ; Business of Sport

On US television, the play-offs sponsors, FedEx, have run an expensive advertising campaign featuring Tiger Woods, Ernie Els,

Sergio Garcia and Jim Furyk designed to emphasise the seemingly dramatic, end-of-season, four-tournament contest at New...

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