Hatchbacks Fade As Carmakers Search for Way to Bring Back Buyers
Birmingham Post › March 06, 2004
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Summary
Carmakers facing weak demand and tough competition are looking beyond the hatchback for exclusive niche models that can lure more buyers into showrooms.
The search for something fresh and exciting has swelled the number of models pouring into showrooms, even if many are just new wrinkles on what is basically the same old platform, executives at the Geneva car show said this week.See the full content of this document
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Hatchbacks Fade As Carmakers Search for Way to Bring Back Buyers
'Everyone is carving up their offering into new segments then saying they created it,' noted James Rosenstein, head of external affairs at Toyota's...
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