Letter: Art Is There to Help When the Banks Are Unable to ; Publicity

Summary

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Dear Editor, I am a public relations consultant who has been working with a Community Development Finance Institution called Aston Reinvestment Trust (ART) for the past five years trying to get the message out to SMEs that ART is there to help when the banks are unable to (Report criticises a lack of funding advice for region's small firms, Post July 31).

No matter how good a product or service is, it won't be successful unless you tell people about it. It's sad to see how often this basic principle is overlooked by the public sector.

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Letter: Art Is There to Help When the Banks Are Unable to ; Publicity

All too often grand, even visionary schemes, fail because no-one thou...

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