Levis Sign with Tesco

Summary


Tesco and Levi Strauss have drawn a line under their legal wrangle over cut-price jeans by striking a new trading agreement. The iconic label's Signature clothing range, developed for supermarkets and low-cost retailers, has shown 'encouraging' early signs since hitting the shelves in ten Tesco stores over the past few days.

The move to stock the brand comes two years after a highprofile legal battle over the chain's right to sell cut-price Levis sourced from the so-called 'grey market' outside Europe without the consent of the jeans maker.

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Levis Sign with Tesco

Tesco lost the four-year dispu...

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