Perspective: Longbridge's Destiny Lies Over the Pond ; Nanjing Automobile's Decision to Make Mgs in America Makes Sense, but Won't Be All Plain Sailing. It Will Also Have Important Implications for Longbridge, Writes Dr David Bailey of Birmingham Business School

Summary

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News that Nanjing is to set up a plant in Oklahoma to produce MG sports cars and undertake R&D has confirmed speculation that has been rumbling in the US for a few months that the Chinese firm was to set up there.

One surprise, though, in the story in yesterday's Birmingham Post was that Nanjing is to set up a greenfield plant and will try to access state aid to produce new cars there. It had previously been rumoured that Nanjing was looking at buying an old GM plant which closed last year.

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Perspective: Longbridge's Destiny Lies Over the Pond ; Nanjing Automobile's Decision to Make Mgs in America Makes Sense, but Won't Be All Plain Sailing. It Will Also Have Important Implications for Longbridge, Writes Dr David Bailey of Birmingham Business School

The decision by Nanjing to sell MGs in to the US could make commercial sense, if (and that's a big if) the cars and the price are both right.

That's the '$64,000 question' as the current line up of MG models is pretty long in the tooth and will need considera...

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