E-Business : A Few Sneaky Manoeuvres Designed to Infiltrate Those Spam Filters

Birmingham Post › November 08, 2005

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Summary

There is no environment more hostile to direct marketing than the inbox.

The inbox is a cold, unforgiving place where only the hardiest e- mail newsletters can survive. Yet millions are sent there each day, poorly prepared and with little chance of ever being read.

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Extract

E-Business : A Few Sneaky Manoeuvres Designed to Infiltrate Those Spam Filters

An e-mail's life is cheap, and databases of targets are aplenty, so they are sent out en masse in the vain hope that some small percentage...

See the full content of this document