Summary
MG Rover Group says that its Monogram Bespoke Build programme introduced last year at its Longbridge manufacturing plant has attracted almost 3,000 individuals who like to personalise their cars Most popular have been the exclusive exterior body colours, with a range of 20 colours now enhanced and expanded to 24, including 12 new shades from the sophisticated Chatsworth to the outrageous Bittersweet. One the new paints, Moonshine, even offers an iridescent, holographic paint effect.
John Edwards, MG Rover's group sales and marketing director, said: 'The programme provides an exclusive opportunity for MG and Rover customers to realise their personality through automotive style and reflect their individuality.'See the full content of this document
Extract
Manufacturing: Personalised Rover
A pac...
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