Summary
The chance to gain an insight into Viral Marketing attracted a packed audience of PR specialists to Birmingham to find out about word-of-mouse advertainment and its role as a new tool in the communications armoury.
The event, organised by the IPR Midlands Group in conjunction with the IPR's Marketing Communications Group, featured a thought- provoking presentation by Justin Kirby, of London-based Digital Media Communications, on the practical application of online viral and buzz marketing.See the full content of this document
Extract
Media & Marketing: Pr Ratpack Share Word of Mouse
As Anne Parry, chair of the IPR Midlands Group, expla...
See the full content of this document
Sponsored links
