Summary
The new man in charge of Michelin in the UK is planning a winter tyre revolution after businesses missed out on millions of pounds worth of trade due to bad weather.
Eric Le Corre has been appointed as managing director of Michelin in the UK and Ireland, who is based in Stoke-on-Trent, and is tasked with keeping sales strong here as demand for tyres grows in emerging nations around the world.See the full content of this document
Extract
Michelin Boss Calls for Winter Tyre Revolution
One area the Parisian has identified as a growth market is winter tyres. He said the UK lags behind much of Europe and North America in this market, and it comes ...
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