Summary
The European mobile phone games market is coping with its first slowdown as telecoms carriers shift advertising spending to mobile television or digital music, and operators struggle to win new devotees.
The pounds 223.5 million European market is still growing but the pace is slackening with some analysts blaming the slowdown on the difficulties of reaching out to a wider audience.See the full content of this document
Extract
Mobile Phone Games Market Feels the Pinch
Operators are also increasing the pressure on games makers by cutting the number of publishers they deal with and asking for greater participation in marketing costs - both moves which are pushing small...
See the full content of this document
Sponsored links
