New Rules Will Ban Booze Ads Aimed at Teens

Summary


Alcohol adverts on TV which 'appeal strongly' to under 18-year- olds will be banned under new rules announced yesterday by media regulator Ofcom. The crackdown will prohibit commercials that 'reflect or associate with youth culture'. Guidance for advertisers on what the new rules mean are due to be published in January.

However, some people believe it could lead to a ban on the use of celebrities or pop music.

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New Rules Will Ban Booze Ads Aimed at Teens

The updated rules are designed to help tackle under-age, irre...

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