Pointing the Way to International School ; Professor John Saunders, Head of Aston Business School and a Leading Expert On Marketing, Argues That an International School Is Long Overdue for Birmingham

Summary

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If Birmingham truly wants to be considered among the European elite, then it should have built an international school a decade or more ago.

Pick any of the leading cities of the world, not just our Continental neighbours, and you will find a high quality and long established international school at the heart of its multi-cultural business community.

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Extract

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Pointing the Way to International School ; Professor John Saunders, Head of Aston Business School and a Leading Expert On Marketing, Argues That an International School Is Long Overdue for Birmingham

Birmingham now needs to start learning the lessons its counterparts and competitors have known for some time - if you are serious about trying to attract the headquarters of international businesses, you do not just cater for th...

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