Land Rover Is Out to Tackle Quality Issues ; Improving the Quality of Its Vehicles Is More Important for Land Rover Than Ever After the Firm's Products Were Branded the Worst Car in America, Writes John Revill

Birmingham Post › July 01, 2004

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Summary

If you spend pounds 55,000 ($73,000) on a new Range Rover you would think you were buying quality. But the stalwart of 4x4s has suffered a blip in its American sales, a situation unlikely to be helped by its performance in a study considered to be the Bible of the automotive industry.

The Solihull-produced vehicles were dumped firmly at the bottom of the JD Power and Associates survey of long-term vehicle dependability.

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Land Rover Is Out to Tackle Quality Issues ; Improving the Quality of Its Vehicles Is More Important for Land Rover Than Ever After the Firm's Products Were Branded the Worst Car in America, Writes John Revill

While it finished miles behind the top-rated carmaker Toyota, Land Rover was also significantly below the industry average for problems experienced by the owners of three-year-old vehicles.

Even more galling, it finished behind Kia and Daewoo, whose vehicles sell for a ...

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