Summary
It may have a distinct aroma of old socks, but Stilton cheese is hoping to rival Chanel or Calvin Klein as the next perfume of choice.
The blue cheese may have been a staple part of the dinner party, but now its makers are hoping to boost its popularity by creating an Eau de Stilton. The Stilton Cheese Makers Association (SC-MA) has asked TV presenter Cat Deeley to be the face of the new scent as part of a campaign encouraging people to try the blue cheese as part of everyday meals.See the full content of this document
Extract
Scent with Old Socks Appeal
The perfume, which ...
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