Football: Scots Show How It Is Not Good to Keep Up with Joneses ; Business of Sport
Birmingham Post › August 11, 2007
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Summary
Keeping up with the Jones's manifests itself in a variety of ways on an almost daily basis.
After identifying a neighbour driving a new car or a work colleague carrying the latest mobile phone, many have an overwhelming desire to acquire something similar - or better.See the full content of this document
Extract
Football: Scots Show How It Is Not Good to Keep Up with Joneses ; Business of Sport
Is this a perfectly natural, aspirational response, or is there a more sinister driving force at work that can account for rampant, irresponsible expenditure?
In football it would appear, that unless a club's ambitions are matched with unlimited cash, they remain...See the full content of this document
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