Summary
A rising demand for unique commissions could be the key to increasing the profile of Birmingham jewellery makers amongst consumers, a local expert has said.
Gay Penfold, manager of the the University of Central England's Jewellery Industry Innovation Centre, said the tradition of London- based companies subcontracting to Birmingham firms meant customers were often unaware that their purchases had a Midlands link.See the full content of this document
Extract
A Shining Example of Enterprise ; Jewellery
Speaking as the JIIC celebrates its tenth anniversary, Ms Penfold said there was increasing opportunities for jewellers to make their names with commissioned works.
Sh...See the full content of this document
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