Sport and Election Will Boost Ad Industry

Summary


Sport and the US election are set to add extra buoyancy to a resurgent advertising industry, according to WPP.

The world's third-largest advertising and marketing company said yesterday the outlook for 2004 was good and the long-term view favourable as it posted a forecast-beating annual profit gain.

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Extract


Sport and Election Will Boost Ad Industry

WPP, which includes J Walter Thompson and Young & Rubicam, said prospects 'look good, wi...

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