Stopping the Red Light From Spoiling Cadbury's Birthday Bash
Birmingham Post › February 24, 2005
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Summary
This month marks the 100th anniversary of Cadbury's Dairy Milk.
That must be some sort of record for a brand. After a century of changing taste in everything else, competition from Mars - and Cadbury's own efforts to emulate Mars bars - it remains Cadbury's best-seller in the UK.See the full content of this document
Extract
Stopping the Red Light From Spoiling Cadbury's Birthday Bash
To celebrate the centenary, Cadbury's is organising a stunt with Tussauds. They are holding a competition to select a celebrity whose lik...
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