Summary
Tesco will embark on its attempt to crack the US market next month in the latest stage of its campaign to become a truly global player.
The highly-anticipated launch - in Los Angeles, Phoenix, Las Vegas and San Diego - will target local customers with smaller stores under its Fresh & Easy convenience store brands.See the full content of this document
Extract
Supermarket's Us Launch Marks Global Player Bid
It follows a meticulous research programme by the retailer, rumoure...
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