Staff Think Origami Idea Is a Mere Flight of Fancy

Summary


A series of 'wacky' motivational emails from Birmingham City Council chief executive Stephen Hughes urged up to 30,000 staff to make little paper butterf lies.

The three high-concept origami emails were designed to drum up interest in the council's business transformation initiative by encouraging staff to transform a humble piece of paper into a butterfly - but instead left the pounds 200,000-a-year boss wide open to ridicule, forcing a late U-turn.

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Extract


Staff Think Origami Idea Is a Mere Flight of Fancy

They were based on the chaos theory concept which suggests that a butterfly flapping its wings in a rainforest can...

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