Regeneration: Blue Sky Thinking to Transform City ; Coventry Is Overhauling Its Image to Create a Reputation As a 'City to Do Business'. Steve Pain Investigates

Summary

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News that water giant Severn Trent had opted for the heart of Coventry as the location for its new national headquarters caused quite a splash in the property world - but for some it was no great surprise.

For several years, John McGuigan, the council's director of development, and the city's leading politicians had told those who would listen that Coventry was a city heading in one direction.

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Extract

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Regeneration: Blue Sky Thinking to Transform City ; Coventry Is Overhauling Its Image to Create a Reputation As a 'City to Do Business'. Steve Pain Investigates

Every city may have a similar mantra relayed through marketing and advertising, but Coventry's belief that it is becoming a force in inner-city regeneration and renewal appears to have ...

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