Wilbur Wide of the Mark Say Bosses

Summary


American tourist bosses have shot down Birmingham City Council's stetson-wearing hillbilly created to promote Brum - claiming the portrayal was miserably far of the mark.

The criticism came a week after the city council launched a pounds 160,000 TV and billboard campaign to promote the city to its residents, via a fictitious American tourist named Wilbur.

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Extract


Wilbur Wide of the Mark Say Bosses

Hawaiian shirt-wearing, guitar-toting 'Wilbur' expresses his enthusiasm for Birmingham with words like 'gee' and 'cute'.

Jim Smither, president ...

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