There Really Is Such a Thing As Bad Publicity ; Legal in Association with Www.Wilkes.Co.Uk From Ratner to Ross, One Slip Can Damage a Brand the Return of Jonathan Ross to His Late- Night Tv Chat Show Will Be Studied with Interest by Media Buffs and Brand Experts Keen to Gauge Public Reaction to the Prodigal's Homecoming, As Reputation Management Specialist Darren Smith Explains.

Birmingham Post › January 21, 2009

Linked as:

Summary

The outbreak of "foot in mouth" disease that afflicted Jonathan Ross last year is the latest in a chain of verbal blunders that could redefine the old adage that there is no such thing as bad publicity, according to a top brand image lawyer.

Ross returns to the TV screen this Friday after a three-month exile for overstepping the boundaries of decency during the now- notorious Russell Brand radio show in which they left sexually charged messages on comic actor Andrew Sachs's telephone answering machine.

See the full content of this document

Extract

There Really Is Such a Thing As Bad Publicity ; Legal in Association with Www.Wilkes.Co.Uk From Ratner to Ross, One Slip Can Damage a Brand the Return of Jonathan Ross to His Late- Night Tv Chat Show Will Be Studied with Interest by Media Buffs and Brand Experts Keen to Gauge Public Reaction to the Prodigal's Homecoming, As Reputation Management Specialist Darren Smith Explains.

No doubt the first programme in which he reclaims his familiar timeslot will attract record viewing figures, as Britain tunes in to see whether his months in the wilderness have left him ...

See the full content of this document